The CEO Shift by Christy Cox

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CEO Shift #1: Making Decisions to Get You to the Future You Want

Sep 22, 2026

CEO Shift #1: Making Decisions to Get You to the Future You Want

What JFK, the Cuban Missile Crisis, and a 40/70 rule can teach founders about deciding without waiting for certainty.

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You Know the Number. But Will You Do the Work?

Sep 8, 2026

You Know the Number. But Will You Do the Work?

Everyone says the number. Almost no one does the work it takes to get there.

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Why I Said No to a VA

Sep 1, 2026

Why I Said No to a VA

Leverage only works when the foundation is set

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You Are The Constraint

Aug 25, 2026

You Are The Constraint

A business cannot move faster than it's top constraint. In most cases, that's you.

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The CEO Shift: Your business still needs you to remember everything

Aug 18, 2026

The CEO Shift: Your business still needs you to remember everything

Your team, your tools, and even your AI shouldn’t need you to be the keeper of all the context.

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The CEO Shift: Your Problem Might Be a Who, Not a How

Aug 11, 2026

The CEO Shift: Your Problem Might Be a Who, Not a How

The Cost of Avoiding That One Decision That You Know You Need to Make

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